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Ad Tech 101
Learning Materials
In your first few weeks, your assigned mentor will schedule a series of meetings over Google Meet to give you a high-level overview of the Ad Tech industry. You'll become familiar with industry terms and the advertising ecosystem.
You'll also need to watch the following short videos to help ramp up your knowledge. Once you've completed all sessions and videos, take the self-evaluation below.
Ad Tech 101: Ad Network and Ad Exchanges
The explanation of the ad network and ad exchanges, and discovering the differences between them.
AdTech + MarTech Explained
Learn the differences between DSP's and SSP's.
Basics of Digital Advertising
An overview of the digital advertising formats across different devices.
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