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Ad Tech 101

Learning Materials

In your first few weeks, your assigned mentor will schedule a series of meetings over Google Meet to give you a high-level overview of the Ad Tech industry. You'll become familiar with industry terms and the advertising ecosystem.

You'll also need to watch the following short videos to help ramp up your knowledge. Once you've completed all sessions and videos, take the self-evaluation below.

Ad Tech 101: Ad Network and Ad Exchanges

The explanation of the ad network and ad exchanges, and discovering the differences between them.

AdTech + MarTech Explained

Learn the differences between DSP's and SSP's.

Basics of Digital Advertising

An overview of the digital advertising formats across different devices.

Ad Tech 101 Self-Assessment

Once you've completed the series of meetings with your mentor and watched all of the videos above, it's time to complete the Ad Tech 101 Self-Assessment.

Click on the icon below to get started. Email your mentor with your final results.

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